Monday, 19 May 2014
BRAND CONVENTION 2014
One city. One team. One strong brand.
Two days dealing with brand management and brand strategy, future prospects and current developments.
On the third and fourth of April, all those in charge of Concord brands met at the Spanish headquarters of the Jané Group in Barcelona for two intense days filled with talks, round-table discussions, presentations and the pleasant feeling of representing a strong brand as a team.
One of the aims of the conference was to give international employees a platform for exchange and a clear picture of the strategies for development, marketing and sales. In addition, they had the chance to see the company’s own crash test facility in operation. The Jané Group facility is the most modern privately run facility of its kind in Europe and can, of course, also test i-Size seats.
‘Such events are extremely important for us. It’s about all pulling together to master the daily challenges of brand strategy and its implementation,’ said Andreas Hess, brand and design manager at Concord. Making the brand fit for the future, ensuring clarity in all strategic matters and providing targeted training in how to work with new communication cultures – these aims were pursued and achieved over the two days of the Brand Convention, Hess continued. ‘Because all employees are responsible within their area for creating a strong brand and transporting its promised performance to the market.’
In this regard,
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