Monday, 10 February 2014

WE ARE iF!



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iF product design award for CONCORD buggy system

The winners of the famous iF design awards were again revealed this January, including
the flexible WANDERER buggy system from CONCORD. Over 35 years old, CONCORD 
is one of the best-established and highest-quality German manufacturers of children’s 
products, headquartered in Bavaria, and today belongs to the owner-managed Jané Group 
in Spain. CONCORD remains a market leader in Germany and throughout Europe. 
But it is not only in Europe that CONCORD products are extremely popular: the brand is 
now well represented around the globe and has increasingly been winning over 
important markets such as China and Russia in recent years.

The winning product, the CONCORD WANDERER, impressed with its straight-lined,
functional and recognisable design. The mountain bike look of the frame is visually 
striking and sets the product apart. The details of the buggy, such as the intelligently 
spring-mounted off-road chassis, integrated reflectors for additional safety and the long, 
horizontally adjustable back section, are also exceptional. These days, it goes without 
saying that a buggy system has to be usable for everything from the first sortie with a 
newborn to family excursions with attached buggy board.

‘Of course, our aim is to view ourselves realistically compared to international competitors
and to face up to them,’ said Andreas Hess, Creative Director of CONCORD. ‘Picking up 
a prize like this in the process is both a reward and a fillip for us and our team,’ Hess continued.

CONCORD products have been developed and designed by the multiple-award-winning
product design company whiteID for many years.

The international, globally renowned iF design award has been honouring products that
demonstrate excellence in design quality, workmanship, material selection, innovation, 
environmental-friendliness, functionality, ergonomics, intuitive use, and safety since 1953.

The competition, organised by iF International Forum Design GmbH, recognises functionality,
aesthetic appeal and ecological aspects of product design and is among the world’s most 
important design prizes. The top-class jury chose the buggy from the whiteID design team as part 
of the representative selection of global product design developments from among several 
thousand entries from 55 countries. The jury deliberated for three days in Hanover, where 
products were viewed, tested and evaluated behind closed doors.