Wednesday, 19 December 2012

A PROJECT DEVELOPMENT










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A product development at CONCORD has structure. 
This means that we follow certain steps, 
to create sustainable and successful products. 
Have a look.

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// UNDERSTANDING
The basis of every successful product development is an understanding of the user, the market, the technologies, and the client. We conduct thorough, unbiased observation and research. We derive approaches for meaningful product development from our structured results.


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// PLANNING
Our analysis provides us with concrete ideas for current and new products. We develop functional optimizations and new formal approaches. The design always supports the product’s main use thus contributing to its uniqueness and also creating user confidence.


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// VISUALIZING
Product improvements, ideas, detailed solutions, and designs always require a visual realization in which the function is clearly recognizable and verifiable. | We create expressive renderings and models. We then use them to create well-founded decisions against or in favor of a design together with the client. 


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// DEFINING DETAILS
The technical realization of a product idea requires comprehensive
knowledge about different materials and production processes as
well as technical expertise. We define a product with all form-based and technical details and build it. We test and optimize in terms of form and function.


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// CONSTRUCTION
Using prototypes, we test and evaluate and a product’s characteristics in terms of design and construction. This phase can undergo several cycles until the result meets all requirements. We then pass the completed CAD data to the respective manufacturer.


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// OPTIMIZATION
After the tools have been made, the pilot series parts are manufactured with the series tools. We then optimize them using handling and stress tests; this is also for legally required approvals. Toward the end of the optimization process, we define surfaces, colors, and the finish for the individual parts.


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// PRESENTATION
The product itself has to instill confidence and communicate its primary use. The product must be able to communicate the brand and its message by itself – and in the right environment. We thus complete the product presentation by designing corresponding trade show architecture and POS systems.





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DESIGNED AND ENGINEERED IN GERMANY

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